Google has announced that Google AdWords is becoming Google Ads.
The cynic in me says, WTF, the inquisitive side of me says, WTF, the logical side of me asks, WTF?
The email from Google reads:
The new Google Ads brand represents our full range of campaign types across Search, Display, Video, App and more. These help you connect with more consumers as they’re turning to Google, and our partner sites and apps, to find information and get things done.
Starting July 24, 2018, you will begin to see the new Google Ads brand — including the new name and logo — reflected in the product interface, Help Center, billing documents, and more. Our URL will also be changing from adwords.google.com to ads.google.com.
The Google AdWords team (soon to be Google Ads)